Browse Books: Business & Economics / Consumer Behavior

Binge Times: Inside Hollywood's Furious Billion-Dollar Battle to Take Down Netflix By Dade Hayes, Dawn Chmielewski Cover Image
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Strategic Marketing Management - The Framework, 10th Edition By Alexander Chernev Cover Image
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Misbehaving: The Making of Behavioral Economics By Richard H. Thaler Cover Image
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Customer Centricity: Focus on the Right Customers for Strategic Advantage By Peter Fader Cover Image
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Buyer Aware: Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace By Marta L. Tellado Cover Image
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This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin Cover Image
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The Things We Love: How Our Passions Connect Us and Make Us Who We Are By Aaron Ahuvia, PhD Cover Image
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How We Eat: The Brave New World of Food and Drink By Paco Underhill Cover Image
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Going Public: How Silicon Valley Rebels Loosened Wall Street’s Grip on the IPO and Sparked a Revolution By Dakin Campbell Cover Image
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Wanting: The Power of Mimetic Desire in Everyday Life By Luke Burgis Cover Image
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How Brands Grow: What Marketers Don't Know By Byron Sharp Cover Image
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The Paradox of Choice: Why More Is Less, Revised Edition By Barry Schwartz Cover Image
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